Shell on Earth
Branding, print, web design
Shell on Earth are a small family business based in New Quay, Wales who repurpose waste crushed whelk shells from their factory, which has been processing and exporting seafood for over 40 years.
I worked with them to develop an identity which took inspiration from the beautiful surrounding of the West Wales coast as well as a heritage of fishing. They wanted a brand that was simple and effective, reflecting minimal South Korean packaging from their travels and business.